Learn how Expand Creative Group turned a slow, fragmented animation workflow into a competitive advantage. Before SVGator, each animation took 4 to 6 hours, with half the time spent troubleshooting plugins, exports, and previews.
Table of Contents
The Challenge: How Workflow Consumed Half Their Production Time
The Search: Looking For A New Tool
The Solution: Everything In One Place
The Results: Animation Production Time From 4-6 Hours To 30 Minutes
The Bigger Picture: From Bottleneck To Revenue Generator
The Challenge: How Workflow Consumed Half Their Production Time
Before switching to SVGator, Expand Creative Group was stuck in what felt like a never-ending maze of plugins, workarounds, and technical guesswork. Every animation began in Adobe CC or Figma, but that was just the starting point. To actually bring those vectors to life, Nelson Holland and her team had to juggle After Effects plugins, Figma add-ons, and multiple preview players just to check whether the animation would display correctly on the web.
What should have been a smooth creative process quickly turned into a technical obstacle course. In fact, nearly half of every animation project was spent troubleshooting. Export issues, plugin incompatibilities, and inconsistent previews became part of their daily workflow.
That time sink came with real consequences. Because the workflow was so fragmented and unpredictable, the team often limited itself to simpler animations. Anything more sophisticated threatened to double production time or break completely during export.
Meanwhile, clients were increasingly asking for more interactive and engaging web animations, and the agency knew they were falling behind competitors who could deliver them reliably.
For a creative team eager to innovate, the emotional cost was just as heavy as the operational one. Instead of exploring new ideas, they were stuck debugging.
Instead of creating, they were constantly patching together tools that were never designed to work seamlessly. The process slowed down production, limited what they could offer, and made animation feel like a bottleneck rather than an opportunity.
The Search: Looking For A New Tool
As the agency began taking on more web-focused projects, one thing became increasingly clear: there was no out-of-the-box, all-in-one solution for producing high-quality vector animations efficiently.
Every tool available required stitching together multiple steps across different platforms: designing in Adobe or Figma, animating through plugins, exporting through third-party extensions, and then testing the results in separate preview players.
For co-founder and creative director Nelson Holland, the lack of a unified workflow quickly became a bottleneck.
Existing tools were either too complex, requiring motion-design knowledge the team didn’t have, or too limited to produce client-ready animations. And with demand growing, the team needed to ramp up volume without adding more manual steps.
The frustration wasn’t just technical. It was strategic. Without a consolidated solution for production-ready animations, the agency couldn’t scale its animation services, even though the demand and opportunities were clearly there.
The team knew what was possible but simply didn’t have the right tool to deliver it efficiently or reliably.
The Solution: Everything In One Place
Before discovering SVGator, animation production involved multiple plugins, constant troubleshooting, and a fragmented workflow. Once the team started using SVGator, everything changed.
SVGator became the all-in-one solution the team had been searching for. The workflow transformed from design in Figma and Adobe, to animate in SVGator, to export in multiple formats without relying on additional plugins.
Nelson Holland explains, "It's just so easy." She also highlights how exploring the animation tutorial library has become a source of inspiration rather than a chore.
| Feature | What It Does | Advantage |
| Export Options | Multiple export formats including SVG and Lottie with optimization built-in | No more plugin hunting, no need for separate preview players |
| Intuitive Animation Interface | Timeline-based animation using familiar design tools | Designers can learn quickly without a motion design background |
| Tutorial Library | Comprehensive resources and technique showcases | Continuous skill development and discovery of new animation possibilities |
The Results: Animation Production Time From 4-6 Hours To 30 Minutes
With SVGator, the time required to produce animations dropped from 4-6 hours to just 30 minutes to 2 hours per project. This represents a 50 to 75 percent reduction in production time.
Over the course of a month, this efficiency adds up to roughly 10 hours saved, giving the team more space for creative exploration and new projects.
The impact goes beyond just speed. The agency is now able to offer more sophisticated animations as part of its service offerings. What once was a workflow bottleneck has become a competitive advantage, allowing the agency to expand the range of solutions it can provide to clients.
The fast and easy animation production enables the agency to take on more projects without hiring additional specialists. The expanded service offerings create a new revenue stream and strengthen the agency's competitive position, proving that investing in the right tool can transform both workflow and business outcomes.
SVGator
The Bigger Picture: From Bottleneck To Revenue Generator
The existing design team is fully capable of creating sophisticated animations without the need to hire a motion designer. This empowers the team to handle more projects and deliver higher-quality work to clients.
The Takeaway
Creative agencies do not need to hire specialists to offer advanced animation services. Consolidating tools and workflows into a single platform allows teams to work more efficiently and expand service offerings.
Time saved through an efficient workflow is time that can be reinvested in creativity, exploration, and growth.
