Talking about web trends of any kind is always tricky, and that’s because the digital world thrives on perpetual change and sudden shifts. Take a look with us at the web animation trends that we’ve seen take off in 2021 and that are here to stay, at least for the foreseeable future!
Web animation itself is a trend that is seeing an exponential growth in popularity as integrating motion into web design becomes standard practice. This is in part thanks to the fact that graphic designers no longer need to become professional motion designers or have coding skills to partake in this trend.
With the right toolset, web animations are now easier to create for all graphic designers, no matter what their professional background is. To put this fact to the test, we’ve included website animation examples for each trend that you can recreate from scratch using SVGator, with 100% creativity and 0% coding.
2D SVG-Based Animation
Vector animation has been gaining substantial momentum in recent years, and it doesn’t show any signs of slowing down. 2D vector-based animation encompasses all the traits of a truly future-proof web animation trend.
Now being supported by all the main web browsers, SVG animations are quick to render, have a small file size (a page load time plus!), and can be infinitely scaled without losing quality or motion smoothness. Especially when compared to GIFs, the advantages of SVG animation enable it to be a trend that both UI and UX designers can get behind!
Animated Lines | Self-Drawing Animation
With SVG line animation, also known as stroke-path animation, you can create intricate designs that look hand-drawn, complete with self-drawing and self-erasing effects. Click here for a quick tutorial on stroke path-animation in SVGator!
Self-drawing animated lines are a web animation trend that won’t ever dwindle in popularity. That’s because this trend is rooted in line art, which is as timeless as art itself.
Sketch-like designs also have the upper hand when it comes to versatility. You can create self-drawing characters, emblem logos, wordmarks, and even backgrounds that look as if they’re being hand-drawn in real-time!
Restricted Color Palette
Designing web animations using a restricted color palette is a trend that puts an emphasis on conveying emotions. Color is an excellent moodsetter, so it can actually be easier for you to create a straightforward design by following this trend.
Animations created with a restricted soft color palette can also easily play into the “comfortable colors” web design trend. Oddly enough, these designs stand out in a digital space that’s flooded with bold color combinations and countless undertones.
We’re sure to see this trend grow even further in popularity.
Morphing as a web animation trend is on its way to becoming a given when it comes to smooth transitions, even in high-speed motion graphics. Morphing anything, from basic shapes to intricate logos and characters, makes room for a limitless streak of twists and turns in your visual storytelling.
The particular appeal of morphing animations is that users are drawn to watching the animated loop over and over again, trying to figure out how the transitions blend together so seamlessly. For this reason, morphing web animations are also a valuable SEO asset.
Check out this quick morph animation tutorial to see how easy the process can be when using SVGator!
Logo animations have quickly become an engagement-focused add-on of a brand’s identity. We’re seeing them being used by industry giants and small businesses alike. The memorable nature of animated logos will prevent them from ever becoming outdated, given the competitive pattern in the world of digital media.
What makes a logo animation memorable? Kickstarting an emotional connection with a brand’s story or message using motion, whether that’s done by animating its mascot or bringing a vintage emblem logo into the digital age.
Check out our blog post on some of the best animated logo examples to see how this trend has influenced branding via web animations!
Animated SVG icons are a web animation trend that emerged as a natural extension of interactive UI design. We’re going to see more and more new web design trends that bank on animation (motion graphics in particular!) to capture users' attention.
Icon animations, especially interactive ones that get triggered on click/hover, are the type of subtle details that lead to an improved customer journey. Immediate feedback on user input, like a download icon morphing into a loading animation on click, mimics the feel of a two-way conversation between the customer and your brand. And that experience is never going out of style! Try it yourself!
Cute Animated Characters
This is a web animation trend that helps make brands more relatable and easier to connect with by tapping into the common denominators that are easy to bond over. Cute animated characters make excellent brand-recognition icebreakers.
2D animation gives you the ability to bring to life human, animal, or fantasy-based characters, customizing their traits and actions to be as aww-worthy as you can imagine them to be. Much like old-school cartoons on TV, you’re never too old to be drawn to them!
Attributing human form or characteristics to nonhuman objects is obviously not something new in the world of animation. But anthropomorphism in graphic design is growing in popularity as web design animation trends shift toward organic, fluid, and asymmetric visuals.
You create a sense of wonder by turning an abstract mass of shapes into a likable animated character that mirrors human-like movements. Humans are naturally drawn to, and are extremely likely to connect with, anything that mimics them visually and behaviorally. It’s a trend-focused on increasing user engagement and facilitating timeless storytelling!
Retro Web Animations
It’s actually retro motion graphics with a twist that are rising in popularity. A fine-tuned mix of retro-futuristic visuals will most likely keep retro web animations trending even beyond 2021.
Designers are not just refurbishing nostalgia-rich graphic styles, but they’re actually bringing the feel-good vibes of familiar retro graphics into the modern-day era. A good starting point for creating this type of web animations is to pair vintage color palettes with cutting-edge imagery.
Neumorphism, as a web animation trend, is a merge between Skeuomorphism and flat design. Because it’s being used by designers as a sort of middle ground between realism and minimalism, neumorphism is more than likely here to stay.
On top of that, neumorphism is the style behind soft UI designs, which are also skyrocketing in popularity. UI animations that include easily identifiable interactive icons are in tune with the digital world’s growing preference for interactive design.
Fake 3D Animation
You’ve probably seen plenty of web page animation examples that look 3D-like but are actually made using 2D animation. Flat design that manages to create the illusion of depth, dimensionality, and immersion is unlikely to go out of style anytime soon!
The reason why fake 3D motion design is trending in 2021, and will continue to do so, is the ease with which it enhances the user interface. 3D-like animations add value to the customer experience with their unique appeal, blending seamlessly into minimalist layouts.
Liquid motion is a motion graphic effect that we’re seeing designers use to substitute hard-cut transitions in 2021. Splashy, blobby, liquid-like shapes masking transitions when morphing shapes has quite the entrancing effect, so it’s definitely a trend designers will hold onto for quite a while.
Liquid animations can make the user interface look spellbinding when you add interactivity settings into the mix. Triggering easy-flowing transitions on hover/on click encourages users to interact more with a website, and as a result spend more time on the page.
Wondering how to add animation to a web page without taking away from the somber mood you’re going for? The trending dark mode bridges the gap between ultra-sleek dark design and the whimsical nature of 2D animations. Along with a feel of refinement, web animations on darkmode feel like they have an extra touch of mystery and intrigue.
Darkmode animations, like low-light UI designs, are trending in 2021 because they are easier on the eyes. Given how much screen time we’re exposed to daily, in all likelihood darkmode is going to become a strong preference for lots of consumers going forward.
Gradients are a bit of a volatile trend when it comes to their use in anything web-related, and web animations are no different. In 2021, we’re definitely seeing them on the center stage of motion design, and that’s because they make it easy to add dimension and realism into any design.
With how often the trending waves shift, we’re sure to see gradients reemerge as a trend continuously, under different forms. At the moment, these trending color transitions are used to create dazzling background animations and memorable logo animations.
Isometric animations, and this type of design, are trending because they have opened up a versatile world of display and perspective options for graphic designers.
When designing an isometric web animation, you use 2D animation to create 3D-like optics. The rules of thumb in isometric design is that there needs to be a 120º angle between the x, y, and z axes, and you should avoid converging lines.
Isometric animation offers you a clear and realistic angle for creative motion graphics. This is the exact reason why we’re sure to see this web animation trend continuing to grow even beyond 2021.
Scroll animations, whether we’re talking about the trending Parallax effect or other scrollytelling web animations, are excellent catalysts for an immersive customer experience. They encourage users to explore a topic more in-depth simply by scrolling, which is already a force of habit for most digital media consumers.
The popularity of animations triggered on scroll is unlikely to fade over time. And that’s because they improve a high-priority metric: time spent on page. The almost surreal feel of a Parallax background animation makes it a truly captivating visual treat!
Animated backgrounds, like scroll animations, are one of the web design trends that’s great at keeping users engaged long enough to get them invested in the content that you want them to consume.
Designing background animations that help introduce users to a brand’s main value proposition is one way we’re seeing this web animation trend used extensively in 2021. Given that it is an engagement-focused design trend, the full potential of animated backgrounds is probably still going to be explored in the coming years!
The unfading popularity of hover animations is owed to the fact that they often encourage users to interact more with a web page, sometimes just so they can see the hover effects on a cool design on repeat.
Smooth, subtle yet clever hover animations are the finishing touches that can take an interactive user interface to the next level. They also make it easy for UI and UX designers to convey more information without cluttering the interface. We’re definitely going to see this web animation trend stick around because it helps designers build an all-around enjoyable user experience!
Micro-animations that get triggered and change the interface when a user interacts with it are what UI and UX designers know as microinteractions. They’re a web animation trend that joins in on the web’s shift away from static, passive content. Microinteractions cater to design styles that focus on meeting the needs and wants of an intuitive customer journey. Definitely 2021 and beyond approved!
Toggle buttons that help users customize the interface, CTA buttons that acknowledge a customer’s request with immediate feedback, or download buttons that morph into progress bars - they’re all on their way to becoming standard elements in top-notch web design.
When it comes to creating web animations, the line between front-end devs and graphic designers is getting progressively blurred in 2021. That’s not to say that web design or web development aren’t still heavily reliant on code, but there are now workaround-tools that allow graphic designers' abilities to overlap those of front-end devs. This is a trend we’re excited to see evolve further, even beyond 2021!
Web animations are now easy to create by graphic designers, even if they have no coding skills. Using an online animator, like SVGator, which instantly generates code when you export an SVG file, takes the focus away from coding. You can now put all your creative efforts into designing, being able to create spellbinding interactive animations without having to write a single line of code!
We’re eager to see how these web animation trends evolve and adapt in the future!
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