Did you know that there are hundreds of image formats available out there? You probably haven’t come across the vast majority of them, but it still may be challenging to choose the best possible option sometimes. Let us guide you through this jungle and help you to use the right format for the right job.

In this article, you’re going to read about the pros and cons of the most common raster image formats, as each of them have been optimized for a specific use. If you would like to learn more about the two main types of images, namely raster and vector files, please read our comprehensive article on the Vector vs Raster debate.

Infographic comparing 4 image formats: GIF, JPG, PNG, WEBP
GIF vs JPG vs PNG vs WebP Infographic - made by SVGator

Table of Contents:

Now let's start the journey with the two most popular formats:

GIF vs PNG

We have no doubt that you have met these formats countless times, so you really need to grasp some knowledge about their main pros and cons.

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What is a GIF?

GIF stands for Graphics Interchange Format. It is a lossless, low-resolution, and low FPS image format invented in 1987. It is compatible with all web browsers, and it is easy to embed on all kinds of websites. The format supports 256 colors and does not support semi-transparency. GIF files are ideal for images with sharp edges and lines, and a few colors.

It has become incredibly popular due to memes, social media, and stickers that can be used in online communication to express feelings and tell jokes. Websites like Giphy and Tenor made them even more popular and easy to share anywhere. They are really easy to create, but it can be tricky to return to and edit them again.

An animated GIF is a combination of images or frames put together in a single file, displayed as a short video or clip.

What is a PNG file?

PNG stands for Portable Network Graphics, and it is a raster-based, high-quality file format that is lossless and supports transparency. It preserves all the fine details of an image, and it has 16 million colors, so it is ideal for complex visuals. It can be viewed in almost any image viewer, web browser, and graphic tool.

The format has been around since the 90s, and it was created to replace GIF because of licensing fees. It has become one of the most common image formats on the web today.

It is the perfect choice for logos, icons, transparent backgrounds, graphics with hard edges, and images with few colors and/or images that contain texts.

There are three types of PNGs:

  • PNG-8: supports 256 colors
  • PNG-24: supports 16.8 million colors
  • PNG-32: supports 16.8 million colors plus advanced support or transparency

After this short presentation, let’s jump into the GIF vs PNG comparison:

GIF and PNG have functional similarities, as the latter was designed to replace the former. Both are raster formats made of an array of two-dimensional color dots, aka pixels.

When it comes to the differences between GIF and PNG, we can mention three major advantages of PNG over GIF:

  1. The first is alpha channel, which provides variable transparency. In PNG, each pixel can have a different level of transparency.
  2. The second is gamma correction, which makes cross-platform control of contrast enhancement possible.
  3. The last significant advantage of PNG is related to progressive image rendering: while GIF has only four passes, PNG comes with two-dimensional interlacing with seven passes, making it more appealing visually. Furthermore, PNG can have up to 25% better compression than a comparable GIF.

On the field of animations, the GIF vs PNG fight is definitely won by the first format. PNG was intended to be a single-image format, and it is not used to create animated graphics. Although there is an animation-supporting version of PNG called MNG, this format is not widely used for practical reasons. However, there is a newer, unofficial extension to PNG called APNG, which was created for animation purposes. You can read more about this format in the next section.

GIF vs APNG

As we mentioned before, APNG can be considered an alternative to GIF as it gives a similar visualization. Before getting into the APNG vs GIF comparison, let’s have a look at animated PNG’s main features.

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What is APNG?

Animated Portable Network Graphics is a raster graphic format and an unofficial extension to PNG. The specifications were created in 2004 in order to offer support for animated PNG files. It has an unlimited frame rate, very good compression, and a smooth look.

APNG uses the same .png extension, supports 24-bit images and 8-bit transparency, and can be opened with Firefox, Opera, Chrome, and iMessage apps.

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When it comes to APNG vs GIF, the animated PNG is a better choice for artists, due to its higher-quality color palette and transparency support. It not only looks better than GIF, which tends to be pixelated and grainy, but it also has a smaller file size. 

However, APNG still needs optimization and doesn’t have as much support as GIF. Many browsers and programs are not able to open this format without additional plugins or extensions.

GIF vs JPEG

Our guide wouldn’t be complete without the good old JPEG format, so let’s have a look at its features compared to GIF’s aspects.

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What is a JPEG?

JPEG, or Joint Photographic Experts Group, is an image format commonly used for photography and images rich in colors. It is one of the most well-known formats and is the default setting on digital cameras. It is ideal for medium-quality, realistic images used on social media and websites. One of its advantages is that it is supported by all browsers and can be edited by all image editing software.

It has lossy compression, so the quality of an image will degrade every time it is resaved and exported, as the original data is not maintained during the process. Editors are free to choose the percentage of compression, from 0 to 100%. Most graphic professionals choose around 60-70%, because the image still looks quite good at this compression level. It doesn’t support transparency or animation.

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In order to make a GIF vs JPEG comparison, we need to take into consideration two main factors, namely image quality, and file size. JPEG is a better format for photographs and colorful images, and it also looks good when printed. GIF is a better choice for computer graphics with limited color palettes, like logos, simple cartoons, or line art. 

As mentioned before, a significant difference between GIF and JPEG is that JPEG loses data when compressed, while GIF uses a lossless compression algorithm.

GIF vs WEBP

Last but not least, get acquainted with WebP, the rising star among image formats.

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What is a WebP file?

WebP is an image format for the web that was created to display high-quality but small-sized images, in order to improve loading times. It can be lossy or lossless at compression, depending on your needs. The format is relatively new; it was created in 2010 by a company owned by Google.

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WebP’s main advantage is the smaller file size that leads to better user experience and faster loading times. It supports transparency and, according to the developers, a lossless WebP file can be 26% smaller than a PNG.


It is compatible with major browsers, but content management systems need extensions for using WebP, as well as most image editing apps. Social media networks don’t support it, and it cannot be used in newsletters as many viewers won’t be able to see it.

In the matter of WebP vs GIF, the first offers the same quality at a smaller file size, so it is definitely the better option. However, GIF seems more widely known and supported. For animations, neither of these formats is the winner, as APNG will definitely be the best choice.

AVIF: the rising star

Besides WebP’s rise in popularity, there is another modern image format designed to supersede JPEG, PNG, and GIF. AVIF is based on the AV1 video format and it has far better compression than any other formats mentioned above. This open-source format was released in 2019, it supports animation, transparency, and multilayer images. However, it’s not widely supported yet and it remains to be seen how it will evolve during the next few years.

5 questions you need to answer before choosing your right image format

If you’re still in doubt about what format to choose, just answer these questions below, and you will surely be able to decide:

  1. Do you need animation?
  2. Does your visual contain text?
  3. Do you need transparency?
  4. Is your image full color, or does it have a limited color palette?
  5. Are you looking for the smallest possible file size or is quality a priority?

Final thoughts

It is completely acceptable to have a mixture of graphic formats in your projects, as each of them has its advantages and disadvantages depending on your goals. Luckily, at SVGator, you can choose from a wide range of image formats, so you can create your graphic once and export it countless times and in different formats anytime you want. If you need more inspiration, check out our Facebook, Instagram, Twitter, or Reddit accounts.